Friday, February 22, 2013

Does your website hacked?


Most of the webmasters are suffering with hacking and de-indexing problems. We need to take a lot of care while protecting a website even it is small or big. 

To findout the problems why your site is de-indexed or how hacked is little bit difficult and needs lot of attention to find out the reason. Participate in Google webmaster groups, so that Google engineers might guide you in the right direction. 

Actually when we will have a doubt that whether our site is hacked or de-indexed from google, just observe the following factors so that you will came to know the status.

  • Website is ranked for spamy words
  • Taking more loading time and getting error even host is good
  • Suspicious messages from browsers
  • Web pages disappeared from the Search engine results
  • Homepage is De-indexed from Google

How to confirm that your site have suspicious content :

Google has released Safe Browsing Diagnostic Tool in Mar 2008. Using this tool you can check

  • Present status of your site
  • While visiting does google have any problem?
  • Does your site distributing malware or not?
  • Is your site hosted malware?

In the following URL just replace cnet.com with your site URL to get the results 


Just have a check on your site and let me if you have any problems and concerns. It looks as follows . If your site is safe then that's good or else what's next step you need to take (Described below the image)


Google Safe Browsing Diagnostic tool

If your site hacked then :

First step you need to take is contact your hosting service and inform him to remove the malware from the site. Then have a look on the following factors

  • Hidden text and links
  • Cloaking urls
  • Automated requests to search engines
  • Doorway pages
  • Duplicate content
  • Paid links
  • Do follow links for ads

You must avoid all the above techniques to get good rankings in search engines. Once you fixed all these issues then go to the Google webmaster tools and request for re-inclusion. After few days your site will get back to the old position and some times even better positions too.

I hope everyone is using Google webmaster tools, if not please start using it. why because you will get all the information about your site that how Google is crawling your site, how many pages are included, indexed, crawling issues, problems .....etc. So as per the instructions in the account you will fix the issues and make your site clean and perfect. Sometimes you will get a mail or message from webmaster central team by stating about issues in your site. Would you like to know how the mail looks like, here it is ...


Message from Google Webmaster tools team

Here is a small video where Mattcutt explains What we need to do before submitting re-inclusion request to Google about our site.





Effective way of Doing Social Bookmarking


Social Bookmarking has it's own place in the internet even the social media is getting raised. It's a process where people can find links and bookmark or favorite those links and also can vote for the links. More votes for a link means the popular bookmark it is. 

Most of the guys even don't the right process that how to do social bookmarking. It's also an art, if you know that how to perform the art perfectly then your profile would be get more visits and your links would get more votes.

I would like to explain you the right way that how you need to perform social bookmarking. Step by step described follow :
  • Update entire profile will complete info which looks professional
  • Search authorized profiles then vote and comment on their links
  • Add Authorized profiles in to your friends
  • Build a professional relationship with them
  • First to vote and comment on their links
  • In result you will get good comments and votes for your links
  • Provide different kinds of good links which catches public interest.
List of Social Boookmarking sites :
  • Digg.com
  • StumbleUpon.com
  • Technorati.com
  • Del.icio.us
  • Propeller.com
  • simpy.com
  • Slashdot.org .......... etc...

Main problem here is most of the people will create profiles and submit their own website links again and again in the same profile, it causes to ban account by the site administrator and also you will get a bad impact in the internet world. Hope you guys are clear with instructions if not let me know. So that i can correct myself. Feel free to ask questions. Looking forward for your comments.

Monday, February 4, 2013

Are shorten urls SEO friendly? …. Yes


Shorten URLs will be used especially at Social Media sites to share web pages and interesting links. People are spending hours and hours in front of Facebook, Twitter etc, so URL Shortener services are increasing day by day. Most of people have this question that whether these short URLs are SEO friendly or not. 


Usually shorten URLs will redirect to destination URLs. We need to find out whether these redirections are permanent (301) or temporary (302). We have few free tools on the web to check it. Yes, URL Shorten Services are using permanent 301 redirection which is search engine friendly. Please have a look at the following screenshot and video for better understanding.


 

Mattcutts explaining the same in the following video:


Google Webmaster Tools - SEO Updates 2012

I would like to highlight & include the summaries of SEO Updates in 2012 which are published on Google webmaster central official blog.

  1. Google https search is faster now on modern browser             - Mar 19th 2012
  2. SEO Friendly Pagination algorithm update from Google           - Mar 13th 2012
  3. Better Crawl Errors reporting in Google Webmaster tools         - Mar 12th 2012
  4. Filtering Free hosting spam websites from search results          - Mar 06th 2012
  5. User & Administrator access are now available in GWT           - Mar 05th 2012  
  6. Video markup language for better indexation of Videos             -  Feb 21st 2012
  7. Optimize your site to handle unexpected traffic growth              -  Feb 09th 2012
  8. Webmaster tools sitemaps interface with fresh look                  -  Jan 26th 2012
  9. Few changes on Top search queries data in Webmaster tools    -  Jan 25th 2012      
  10. Google Algorithm update to Page layout structure                     -  Jan 19th 2012
  11. Page Titles Update in Search Results                                       -  Jan 12th 2012

1. Faster HTTPs Search:
Google made some changes to its https search. If you are logged in to your gmail account and searching for some thing on Google, When you click on a specific result for a keyword then you will reach that web page little faster compared to earlier https search. Google Team has reduced the latency of https search in modern browser like chrome.

2. SEO Friendly Pagination:
Most of the eCommerce and content portals will usually have pagination issue. Due to pagination most of the duplicate pages will be created with product titles in eCommerce portals and with article titles in content portals. Now Google came up with updated algorithm i.e. following are the two ways to fix pagination issue.
  • Insert View all page and use rel="canonical" in sub pagination pages
  • Use rel="prev" and rel="next"

3. Upgraded Crawl Errors Reporting:
Crawl Errors is a feature in Webmaster tools which will report all errors in your website. Google webmaster team started detecting new errors and reporting all errors in a better way. Categorized crawl errors in to two types i.e. "Site Errors" and "URL Errors".
 
4. Filtering Free hosting spam websites:
We know that "few of the hosting providers will offer free hosting services". Due to free hosting most of the spammers will create low quality content websites dynamically. Google started filtering this kind of websites from search results and also requesting free hosting providers to show patterns of spam to Google team, so that Google team can effectively update their algorithm and filter these spam sites from search results effectively.


5. Now Webmaster tools have both admin & user access:
Earlier we do not have an option to give user access to our webmaster tools account to any other user. Only admin access should be shared to other users, which isn't safe. With the latest update we can give webmaster tools user access to other users now onwards.

6. Schema.org Video Markup:
We all know that Google, Yahoo & Bing are supporting schema.org common markup language to make a better web. Now schema.org released mark up for Videos i.e. http://schema.org/VideoObject. Follow this markup while adding videos to your site. It will help search engines to crawl these videos effectively.
Usually popular sites face downtime issues due to sudden increase in traffic, websites will crash often in such cases. So, it’s better to plan “lightweight version of the website or mobile version” to handle traffic in difficult times. Also we can use third party services to land that particular page which is receiving higher traffic. 
Earlier sitemap section used have normal interface with some basic content stats. Now added videos, images sitemap statistics with colorful interface. Compared to old interface, new interface looks pretty clean and easier to understand with better usability. Now users can delete sitemaps, which were submitted by another webmaster owner. 
Normally in webmaster tools search queries data rankings will show average position of the keyword. Now onwards it will display top position of that keyword.

We often see websites with too many ads and it’s difficult to find out the difference between real content and ads. Few sites will have completely ads about the fold, users will have bad experience with these sites. As per new page layout algorithm, these sites will lose rankings and bring down from top search engine results.
Page titles will have higher impact in CTR. Usually Google pick the title tag from tag and displays the same in search results and displays meta description based on the search query by collecting information from page or description tag. Now title tag also will be displayed based on search query of the visitor and it helps to improve click through rate on search results.</span></div>

Better page titles in search results

Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is about.


We use many signals to decide which title to show to users, primarily the tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages. Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the clickthrough rate to the result, helping both our searchers and webmasters. About half of the time, this is the reason we show an alternative title.</p> <p> <br></p> <p> Other times, alternative titles are displayed for pages that have no title or a non-descriptive title specified by the webmaster in the HTML. For example, a title using simply the word "Home" is not really indicative of what the page is about. Another common issue we see is when a webmaster uses the same title on almost all of a website’s pages, sometimes exactly duplicating it and sometimes using only minor variations. Lastly, we also try to replace unnecessarily long or hard-to-read titles with more concise and descriptive alternatives.</p> <p> <br></p> <p> </p> <p> For more information about how you can write better titles and meta descriptions, and to learn more about the signals we use to generate alternative titles, we've recently updated the <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35624">Help Center article on this topic</a>. Also, we try to notify webmasters when we discover titles that can be improved on their websites through the HTML Suggestions feature in Webmaster Tools; you can find this feature in the Diagnostics section of the menu on the left hand side.</p> <p> <br></p> <p> As always, if you have any questions or feedback, please tell us in the <a href="http://www.google.com/support/forum/p/Webmasters?hl=en">Webmaster Help Forum</a>.</p> <p> <span class="byline-author"><br></span></p> <p> <span class="byline-author">Posted by <a href="https://plus.google.com/115984868678744352358/about" rel="author">Pierre Far</a>, Webmaster Trends Analyst</span></p> <p> </p> <p> </p>