Get tips from market your small business website.Search Engine Optimization Tips Trick for Increasing your Website Traffic.The Weblog of a SEO Specialist. Everything about search engine optimization - sharing SEO ideas, tips. Finding tools and information for search engine optimization.
As per my knowledge is concern only 3 Hats matters most in SEO:
White Hat SEO
Grey Hat SEO
Black Hat SEO
1. White Hat SEO:
White Hat SEO means completely following the ethical methods to acquire
good rankings in search engines for a website. If a website really
providing good information to visitors then white hat SEO works very
well and gives the best results. Now you have question
that “what are white hat SEO methods?” All the methods which aren’t
trying to cheat or manipulate search engines or visitors are called
white hat SEO methods. I hope only few sites like Wikipedia, Google
etc... follows white hat SEO methods.
2. Grey Hat SEO:
Grey Hat SEO means following combination of ethical and unethical
methods to get fine rankings in Search Engines for a website. Most of
the SEOs use Grey Hat SEO Methods to attain rankings. Grey Hat SEO works
fine most of the time and most of the professionals recommend it. Grey
Hat SEO methods aren’t unethical, it includes little stuffing of
keywords in the site and back links etc. Now a day’s these methods are
quite common while promoting website. Most of Corporate websites,
Personal Blogs etc … follows Grey Hat SEO Methods.
3. Black Hat SEO:
Black Hat SEO stands to follow completely unethical which are used to
cheat, manipulate search engines as well as users. In the past years
search engines aren’t able to recognize these methods and difficult to
find out and filter the websites which use Black Hat SEO techniques.
Search engines are became smarter now and able to find out and blocks
websites which use black hat techniques. Search Engine Quality
Professional are working hardly and updating regularly the SE algorithms
to give the best results to the visitors.
Google
is always used to do different kind of experiments for all products and
keep the best in live which are selected and voted by most of the
visitors. As a part of this process Now Google is testing New Color
Search Interface. We have to wait and see, whether the whole world will
love it or hat it. Would you like to test it now then Here is a simple
trick to make your google search colorful.
Follow the below steps:
Open Google.com
Search for the below code in Google instead of Keyword: javascript:void(document.cookie="PREF=ID=20b6e4c2f44943bb:U=4bf292d46faad806:TM=1249677602:LM=1257919388:S=odm0Ys-53ZueXfZG;path=/;
domain=.google.com");
Recently I came accross an interesting post in Labnol. In this post Amit explained about a new operator in Bing.
Ofcourse we all know that Bing is a new search engine which is
released few months back from Microsoft. Using this operator we can find
out different domains which are hosted on an IP.
Search for "ip:(IP address)" to get the all different domains which are hosted on the same ip. For example I have taken domain www.educationinandhra.com. It's hosted on ip 66.147.242.170. Now I have searched for the all different domains which are hosted on the same ip as shown in the following screenshot.
Microsoft is going to release a new search engine which is called Bing. Microsoft team is saying that "people would find a new search experience through Bing, so they are calling it as a decision engine.
People would get world class search experience through it which has
most latest features and for sure give fine results. In future people
would take decisions through Bing only."
Few people are saying that Microsoft is giving old wine in new bottle. Bing would be same as Live search.
However few people are eagerly waiting for the new search experience
with Bing, why because people are got bored with google. Google is
Everywhere, Everyone looking for a change. Wait and see what's going to
happen.
Recently on web, there are so many conversations are going regarding Wolfram Alpha. WolframAlpha is a new search engine which is going to be released on May 18th 2009. It's developed by Stephen Wolfram (creator of Mathematica).
Stephen wolfram planned to
release it on May 15, 2009. As planned they have released on the same
date, however due to over load they have shifted the public launch date
to May 18, 2009.
Do you know the caption of Wolfram Alpha, it was “computational search engine”.
It's completely a different concept of search. It's not at all a
competitor for Google or any other search engine. Till now I was in
assumption that it will occupy the position of google in future. Just
now I have watched a scree cast from Wolfram Alpha blog.
In
this video they have clearly explained that how it displays results for
different queries. It was really interesting. If you would like to
watch that video just click below. Wait for few mints it will take time
to load.
Here
I would like to place few screen shots of different searches of
Wolfram Alpha, so that you guys can have a better idea about this
computational search engine.
Search for "2+2" in WolframAlpha, to see the result click on the below image to have a larger view :
Search for "integrate x^2sin^3 x dx" in WolframAlpha, to see the result click on the below image to have a larger view:
Search for "gdp france" in WolframAlpha, to see the result click on the below image to have a larger view :
Search for "internet users in europe" in WolframAlpha, to see the result click on the below image to have a larger view :
Search for "springfield" in WolframAlpha, to see the result click on the below image to have a larger view :
Hope
you guys have some better understanding that how this search engine
will display results in a computed mathematical way. In the above video
every thing is explained well. Hope you have watched it and understand
the concept of Stephen Wolfram. Feel free write your thoughts in comments.
Most of the webmasters face the problem that their sites penalized by the Google. Before submitting, request for reconsideration, just have a look on the following video which is not more than 4 mints.
In this video Rachel Searles and Brian White who are working in Google Search Quality Team explained clearly about the process.
Discussion as follows in the video :
Brian Says :
Hi,
I am Brian White and this is my colleague Rachel and we are in the
Search Quality team in Google in the Web spam group. We are here today
with some tips on the reconsideration process.
Rachel Says:
All right, let's start with the case where you know your site has violated the Google guidelines,
it is important to admit any mistakes you've made and let us know what
you've done to try to fix them. Some times we get requests from people
who say: "My site adheres to the guidelines now," and that is not really
enough information for us. So, please be as detailed as possible.
Realize
that there are people actually reading these requests, including the
people in this room. If you do not know what your site might have done
to get a penalty, go back to the Google guidelines and reread them
carefully before requesting reconsideration.
Look at the things to avoid and ask questions of people that work on
your site, if you do not work on it yourself. If you'd like that advice
of a third party, you can also seek help in our google webmaster forum.
Brian Says:
Sometimes
we get reconsideration request or where the requester associates
technical website issues with a penalty. An example could be that the
server timed out for a while, or that bad content was delivered for a
time, and google is pretty adaptive to these kinds of transient issues
with websites. So people sometimes misread the situation as "I have a
penalty" and then seek reconsideration. And it is probably good idea to
wait a bit and see if things revert to their previous state. Some people
attribute duplicate content with leading to a penalty and usually the
problem lies elsewhere. And say you are in a partnership with someone
else, say another website, and they put this combined effort together in
a way that goes against our quality guidelines and involve both your
website and theirs and then the end effort reflects badly on both.
You
have control over your site, but sometimes it's hard to get stuff
cleaned up on sites you do not control. We are sympathetic to these
situations. Just make your best effort to document that in a complete
reconsideration request. In the case of say bad links that were
gathered, point us to a URL that shows your exhaustive effort to clean
that up. Also, we have pretty good tools internally, so do not try to
fool us as there are actual people, as Rachel said, looking at your
reports. If you intentionally pass along bad or misleading information,
we will disregard that request for reconsideration.
Rachel
: And please do not spam the reconsideration form, it does not help to
submit in multiple requests all at the same time, just one detailed
concise report and just get it right the first time. Your request will
be reviewed by a member of our team and we do review them promptly, that
said if you have some new information to add about your site, go ahead
and file a new reconsideration request. And finally, if reconsideration
does happen, please be aware that it can take some time to notice when a
penalty has been lifted.
Brian Says :
Yes,
the bottom line is we care very deeply for our search engine users, and
we want them to be happy and not have to complain. So make sure that
A) The issues are fixed with your site before filing reconsideration
B) Make sure that we don't have to worry about your site violating the quality guidelines in the future.
So, from the people who are part of the reconsideration process, from our end, thank you.
RecentlySeo Scams
are getting increased day by day. Reading so many stories in the forums
by stating that I have cheated by this seo service. Few clients are
personally shared with me their experiences that how they have cheated
by the services.
I have did a little research
why all this was happening. At last i came to a conclusion now why this
is repeating. People who don't have a long vision would do these kind
of mistakes. They thought that their knowledge is enough to establish
and run a company. They never look and thought of long term results.
Feel that they could do it.
Professionals
with little experience who are working with a good seo companies will
come out side and establish an organization. Now they will look for
clients. Getting clients and satisfying them is not an ordinary matter,
so they will promise everything what the client asks while taking the
project. At the moment when they are taking the project they won't
bother about results. They are in a dilemma that they will try for it,
however they will promise to client that they will give it. At last they
will often fail and receives a bad reputation in the market.
Few
people will promise to the clients that they will get sales and leads
through SEO. SEO helps you in getting the leads and conversions, however
it won't give directly leads and conversions. That's a wrong statement.
SEO guys can promise about search engine friendly optimization, page
rank and SERP's. Search Engine Marketing professionals should promise
about leads and conversions.
For a successful online business an organization should have :
SEO Professional
SEM Professional
SMO Professional
Web Designer
Programmer
Quality Professional
Leader
Investor
To
run a successful business at least we should have the above
professionals. All those guys should have well expertise in those
respective fields then only organization will move towards success. I
request to the guys who are establishing new companies, Never start a
company with half knowledge. It's not good for you and also your
clients.
Use of Ajax in displaying
results is good, it makes search smoother and faster, However experts
says that it creates major problems for analytics tracking. Especially in referral string tracking.
Present normal process is for
example some one is searching for seo updates in Google, we will get the
following url in current process :
Have you observed the difference
between the first and second url. In the second url we have got # in
the place of search? . It means browser won't send the code which is
after #. So Analytics not able to get the referrer string to track which
is after #. In result for all google visits what we get, analytics will
show only the home page of google.com instead of the complete referrer
string url. You never found that using which keyword the visitor came to
your site. This is the major problem in Ajax. It was clearly stated in
the clicky blog.
Google is stating that to come out with this problem, they will use gateway urls
for better tracking and faster search results. It seems Google team is
working on this from the past few months, hope they sorted out this
problem. Of course they weren't revealed it yet. Yesterday (Apr 14,
2008) in Google analytics blog they have posted that there is a change
in Google search referrals however it won't effect analytics tracking. Hope this is something related to Ajax feature, any ways we can't come to a conclusion until google announce it officially.
According to that blog post old Google.com search referrals seems following :
Few months back Mattcutts
declared that they are testing new Ajax interface using javascript to
enhance search results. Google team is testing it on less search results
(Even less than 1%). They too don't know whether it's breaking
analytics or not. It's still in testing stage. Few users are getting the
test results, according to these test results they will experiment
every thing and will come to a conclusion that in what areas they need
to work out to fix everything.
Have a look on the following video that what Mattcutt says about 'Search using Ajax' :
Looking forward for Google faster and smoother search results using Ajax ..... :)
Most of the webmasters are suffering with hacking and de-indexing problems. We need to take a lot of care while protecting a website even it is small or big.
To findout the problems why your
site is de-indexed or how hacked is little bit difficult and needs lot
of attention to find out the reason. Participate in Google webmaster groups, so that Google engineers might guide you in the right direction.
Actually when we will have a
doubt that whether our site is hacked or de-indexed from google, just
observe the following factors so that you will came to know the status.
Website is ranked for spamy words
Taking more loading time and getting error even host is good
Suspicious messages from browsers
Web pages disappeared from the Search engine results
Homepage is De-indexed from Google
How to confirm that your site have suspicious content :
Just have a check on your site
and let me if you have any problems and concerns. It looks as follows
. If your site is safe then that's good or else what's next step you
need to take (Described below the image)
If your site hacked then :
First step you need to take is
contact your hosting service and inform him to remove the malware from
the site. Then have a look on the following factors
Hidden text and links
Cloaking urls
Automated requests to search engines
Doorway pages
Duplicate content
Paid links
Do follow links for ads
You must avoid all the above
techniques to get good rankings in search engines. Once you fixed all
these issues then go to the Google webmaster tools and request for re-inclusion. After few days your site will get back to the old position and some times even better positions too.
I hope everyone is using Google webmaster tools,
if not please start using it. why because you will get all the
information about your site that how Google is crawling your site, how
many pages are included, indexed, crawling issues, problems .....etc. So
as per the instructions in the account you will fix the issues and make
your site clean and perfect. Sometimes you will get a mail or message
from webmaster central team by stating about issues in your site. Would
you like to know how the mail looks like, here it is ...
Here is a small video where Mattcutt explains What we need to do before submitting re-inclusion request to Google about our site.
* What does Yahoo! say it wants in a Web page? 1.Original and unique content of genuine value 2.Pages designed primarily for humans, with search engine considerations secondary 3.Hyperlinks intended to help people find interesting, related content, when applicable 4.Metadata (including title and description) that accurately describes the contents of a web page 5.Good web design in general
*Create content that serves your customer's needs FIRST and your own needs second.
* One way to build content freshness is to add a blog to your site.Post to it regularly with valuable content and links.
*Are you working on some new Web content for the search engines this week?
Here are 3 elements to keep in mind:
1. Create content that is original and genuinely useful to your visitors. 2. Create high quality content that engages the visitor serves a purpose. 3. Create truly relevant content that satisfies the user's initial query.
*so watch keyword prominence in your title tag which should be around 8-10 words long, or shorter (Maximum of 75 characters, including spaces).
*How are you doing with "content freshness" and adding new article pages to yourWeb site on a regular basis? Remember that you may get much more relevancy for"content freshness" than you might expect. Make a commitment to performing regularupdates and additions to your Web site and keep an eye on search engine visitingfrequency.
*This tool shows your Google search engine results pages across56 (or more) datacenters all at once.
* Did you know that all links are not created quite equally with respect to relevancy influence?
For example, a link in navigation is not worth as much as a link in the middle of the body of your page. And a link at the bottom of the page wouldn't count as much, or a link as a caption wouldn't count as much.
* Be sure to use care with text color inside of a table too. Example: If your background is a white page and you are using a table filled with dark Navy Blue (for example.) Be careful not to use a white colored font text. Although the text is not hidden, you could still accidentally set off some flags by using a white text with a white background (regardless of the fact that the table is blue.)
* Are you aware of the penalties for using hidden text? This out dated technique is Spam. Never try to add keywords or text to a page, in the same color font as the exact background color, thus making text appear hidden.
Spam Alert: Don't EVER use hidden text, hidden links or hidden "anything" on a page unless you want to risk setting off some warning flags and risk getting in trouble.
* Do you understand that there is a difference between creating "unique content" and creating "high quality useful content." Just because your content is "unique" does not mean that it may be particularly "useful." Make it your goal to serve up useful content that actual engages the reader and satisfies their "original search."
* Did you know that Google Page Rank is only one small influenceto relevancy? Hint: Don't get obsessed with trying to achieve a high page rank value.Instead focus on building true visibility. Google PR and actualvisibility in the rankings are not the same thing.
* Create a content rich, informational site which is loaded with quality articles, tips, free advice, and tutorials, and keep your options to buy a product very subtle. The number one reason most people go online is to look up information, so the key is to discover high-demand topics for a niche audience and give your audience exactly what they are searching for first. Satisfy their search first and then offer them the option to buy.
As per my knowledge is concern only 3 Hats matters most in SEO: 
Posts
