It is a great task to select a new domain name for your business niche. The importance of a domain name is realized by entrepreneurs because of its significance in SEO, among other things. To achieve success in business you should utilize all the possible means. And it all starts with an address – the domain name.
Having realized the importance of keywords in SEO listings, you cannot be ignorant of the selection of the most appropriate domain name for your niche. With that said, here are a few tips which will be definitely useful for those who would like to pick up a new domain name.
To select a unique name
The domain name is the starting point where your web journey begins. Domain name is the foundation for the very existence of your online presence.
The domain name selected should be as catchy as possible. It should be closer to your business niche. The domain name should set expectations for visitors about the type of content that will be presented on your site. In this way, people can fittingly recollect your site and refer to others as well.
The time you spend in the selection of an artistic domain name will fetch you many times by returning benefits in the years to come. Hence, you should pick a domain name which qualifies the following characteristics:
- Easy to remember
- Easy to type
- Related to your business niche
- Search engine friendly
- KISS (Keep It Short and Simple)
- Relative to the content on your site
You should avoid names with the following characteristics:
- Names similar to existing popular sites (although I totally understand the urge to do so)
- Domain names with hyphen
- Misspelled domain names
For branding
If you are very serious about branding and want to establish your business on a long-term perspective and would like to cover customers catered throughout the world, .com is a viable option.
Even though top level domains such as .net, .info, .org, etc. can be leveraged to imbibe all kinds of SEO benefits, .com gives a professional appearance. Most of the people try .Com as it was very popular since the advent of the internet. It is useful to get global image.
Growing businesses will also buy domain names with .net, .org, .info so that even if customers try to visit your site by typing other top level domain names, they will be redirected to your .com site.
For instance, if my blog is myname.com, I could also purchase myname.net, myname.org and other TLDs and redirect them to myname.com. This way I won’t miss those visitors who type the TLDs as well.
Keyword popularity
You can check the popularity of a keyword. There are various online tools to check the value of a keyword in various aspects. The free and the most convenient tool is the Google Keyword Tool.
But if you want to go the extra mile, you’d want to use a tool like Market Samurai.
You will be able to find the worth of keyword in SEO aspect, the competition for the keyword, unique keyword, etc. Market Samurai is a great tool that will definitely help you in this aspect.
You can include keyword in your domain name that will have less competition. In this way, you will be able to promote your site very well in the coming days.
Check the availability
After having clarity about the domain that you would like to choose, you should check the availability of the same on sites that offer domain registration facility. You can try sites like hostgator.com or godaddy.com to register your domain names.
If the desired domain name is not available you should be flexible enough to choose the one closer to your expectations. As you type a domain name of your choice, if it is not available, you will be provided with a list of available alternative site names.
Used domain names
Domain names that are already used by others and set for sale are not as attractive as used cars. In case of used cars, you will be able to check the performance of the car. The same will not hold good for purchasing used domain names.
You may need to pay a hefty price for good and popular niche sites if they are available for sale. You can take advantage of back links and Google PR in such cases.
On the other hand, if domains were involved in spamming activities and completely banned by Google and other search engines, you cannot invite furthermore trouble by purchasing such kind of domain names.
Hence, you should be very cautious in the purchase of used domain names. And, it is advisable to go for brand new domain names rather than for a used name unless you have specific justifying reasons of business interest (unless you are a savvy to drill deep and analyze the history of the old domain name; especially, given the recent Google changes).
Name registration plus hosting
There are very many sites which will help you register your domain name as well as help you with web hosting. As you opt for both of these services from the same service provider, it will be easy for you to renew the registration and to get extended help from them.
It is always advisable to select services from a reputed service provider which has presence in the market for a considerable period of time. You should be able to reach them through various means including chat, email and voice channels.
Takeaway
Even though selection of a domain name is not the ultimate factor that decides the success of your business, you should be cautious and can take advantage of the name by following the above mentioned tips. You are invited to share your views.
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