SEO Basics

1. Understanding Business.

# What is your business all about?

# How is it going to Operate?

# Target audience (Global/Local)

# Opportunity

# Compitetor study operating in same business.

# Core competence

2. Target Keywords.

# Getting a good list of keywords.

# This is something that will directly reflect your efforts(targeting wrong keyword will get all your efforts in vain)

3. WEB Designing.

# Navigation

# Page Size

# Look & Feel

# Inter Linking

# HTML Code Validation

4. Meta Tags & Content.

# Title# Description

# Keywords

# Content

5. Directories.

Search engines need a starting point. That's why human edited directories are important to be listed in. There are 3 major web directories at this moment:

DMOZ - Free listings.

The Yahoo directory - Free listings for non-commercial sites.

Looksmart (Zeal directory) - Free listings for non-commercial sites

6. Link Building.

When setting up the linking architecture of your site keep in mind that links are of two kinds:

1. Internal links 2. External links

Internal links are the constituent elements of the way your web site is organized. They are the bridges by which one page of your site connects to the other & more importantly outlines, which page of your site will connect to which other page/s.

External links on the other hand are the community tools by which the online community votes for you by linking to you. The more popular you get is a function of more incoming links into your website. This in turn is interpreted by search engines as a measure of your online value creation.

To enjoy a good pagerank for the pages it is imperative to have proper linking amongst various pages within the website as well as having good quality external links coming into the page.

A factor to keep in mind while linking is that one should focus on quality links & not always quantity. Consider that, there is a huge difference from a link, to your page from another page with a good pagerank than a page from a low pagerank.