Search Engine Optimization Tips

Tuesday, August 20, 2013

Time for a New Definition of SEO

The way we market, sell and deliver SEO services has undoubtedly changed. Google's algorithm updates have made content marketing and social media the core of a strong organic search strategy. So while the practice of SEO evolves, the definition of SEO ought to evolve as well.
Other digital marketing tactics such as email marketing, paid search and search retargeting have very clear, undisputed definitions. The definition of SEO, on the other hand, seems to be just as unclear as the practice itself.

Current Definitions of SEO

Even when you Google the phrase, "definition of SEO", nothing really concrete is returned.
Wikipedia's official definition is, "the process of affecting the visibility of a website or a web page."
Search engine optimization is about way more than this.
Webopedia's definition is, "a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines."
SEO is more than this too.

Is Web Presence Optimization the Evolution of SEO?

So what is an accurate description of SEO given the changes to the industry?

Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.

What's Your Definition of SEO?

Here are some new definitions of SEO to consider, and I invite you to comment below with your own.

SEO is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.
SEO is the process of producing optimized content that is discoverable by the target audience as they progress through the buying cycle.
SEO is about a prospect discovering a brand's content and web presence through search and social, and the owner of that content being able to understand who consumed the content and the impact of the content across the organization.
SEO is the outcome of a content marketing strategy that makes use of highly converting keywords that your target audience is searching on.
SEO is the process of enhancing the visibility of a brand's web presence in organic search.

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

Wednesday, January 23, 2008

3. Pirate Sites or Pirate Matter

Pirate sites and pirate matter are sites which mainly contain out of other - mostly automatically - stolen content without having the permission of the original author or webmaster. It could also be a mirror copy from the same domain, which has also been rated as spam. Sometimes, this is a dangerous game even to honest, straight forward webmasters. For example I run a website where I have two domains leading to it (one with a hyphen within the domain name, one without the hyphen). Of course it was not my intention to spam, but to have both very similar domain names, pointing to the same content, for obvious, legal reasons. Well, unfortunately this was enough for Google to rate this as spam and I had lot´s of trouble to get out of this mess, I can tell!

Solution:
If you cannot manage to keep up with regular fresh content, go to free content and article distribution websites, from which you can grab fresh nad free content at no or low cost. Use content from there, it is totally legal as long as you leave all links within these free articles within it and being active. It is a simple deal with advantages for both, the author and the webmaster copying the content offered. Some good sites with free articles and content for legal downlad are http://www.goarticles.com/ , http://www.az-articles.com/ or http://www.dreamicles.com/ to only mention a few.

Daily SEO Tips

* What does Yahoo! say it wants in a Web page?
1.Original and unique content of genuine value
2.Pages designed primarily for humans, with search engine
considerations secondary
3.Hyperlinks intended to help people find interesting,
related content, when applicable
4.Metadata (including title and description) that accurately
describes the contents of a web page
5.Good web design in general

*Create content that serves your customer's needs FIRST and your own needs second.

* One way to build content freshness is to add a blog to your site.Post to it regularly with valuable content and links.

*Are you working on some new Web content for the search engines this week?

Here are 3 elements to keep in mind:

1. Create content that is original and genuinely useful to your visitors.
2. Create high quality content that engages the visitor serves a purpose.
3. Create truly relevant content that satisfies the user's initial query.

*so watch keyword prominence in your title tag which should be around 8-10
words long, or shorter (Maximum of 75 characters, including spaces).

*How are you doing with "content freshness" and adding new article pages to yourWeb site on a regular basis? Remember that you may get much more relevancy for"content freshness" than you might expect. Make a commitment to performing regularupdates and additions to your Web site and keep an eye on search engine visitingfrequency.

*This tool shows your Google search engine results pages across56 (or more) datacenters all at once.

http://www.mcdar.net/dance/index.php

* Did you know that all links are not created quite equally with
respect to relevancy influence?

For example, a link in navigation is not worth as much as a link
in the middle of the body of your page. And a link at the bottom of
the page wouldn't count as much, or a link as a caption wouldn't
count as much.

* Be sure to use care with text color inside of a table too.
Example: If your background is a white page and you are using a table filled with
dark Navy Blue (for example.) Be careful not to use a white colored font text.
Although the text is not hidden, you could still accidentally set off some flags
by using a white text with a white background (regardless of the fact that the
table is blue.)

* Are you aware of the penalties for using hidden text? This out dated technique
is Spam. Never try to add keywords or text to a page, in the same color font as
the exact background color, thus making text appear hidden.

Spam Alert: Don't EVER use hidden text, hidden links or hidden "anything" on a page
unless you want to risk setting off some warning flags and risk getting in trouble.

* Do you understand that there is a difference between creating "unique content" and
creating "high quality useful content." Just because your content is "unique" does
not mean that it may be particularly "useful." Make it your goal to serve up
useful content that actual engages the reader and satisfies their "original search."

* Did you know that Google Page Rank is only one small influenceto relevancy?
Hint: Don't get obsessed with trying to achieve a high page rank value.Instead focus on building true visibility. Google PR and actualvisibility in the rankings are not the same thing.

* Create a content rich, informational site which is loaded with
quality articles, tips, free advice, and tutorials, and keep your
options to buy a product very subtle. The number one reason most
people go online is to look up information, so the key is to
discover high-demand topics for a niche audience and give your
audience exactly what they are searching for first. Satisfy
their search first and then offer them the option to buy.