Tuesday, January 22, 2008

Jaggar, Updates and Solutions! The Google Jagger Update. Improving efforts from Google!

Google´s Jaggar Update was the most frightening for the SEO community of all Goolge Updates so far. It has also been the update taking the longest time so far. The Jagger Update has been carried out in various steps over a longer period of time. The Search Engine algorithm update affected almost all websites, especially websites with very competetive keywords or keyword phrases. A vast majority of webmasters, website owners and search engine optimizers (SEO) did not like the Jaggar Update very much. This is because many of them had to totally rethink and change their SEO strategies.

Google today is the major search engine. Personaly, I like Google. Not only because of it´s popularity and search volume. I like Google for it´s continuing efforts to maintain and improve their search engine quality and relevance of search results. Google after all is a popular search engine, not a piece of SEO playground. In terms of internet search and research, Google always comes up with new ideas and innovative approaches. The recent updates of Google´s search algorithms have only been additional steps in the direction to offer even better and more relevant search results to the search engine´s users. This is only legetimate.

In the following I will try to provide a list of elements that had been implemented within the most recent Jagger Update:

1. Detection of Blog Spam
2. Detection of CSS Spam
3. Pirate Sites or Pirate Matter
4. Abuse Usage of Reciprocal Link Exchanges (RLE)
5. Outbound Link (OBL) Relevancy
6. Inbound Links (IBL) Repetition
7. Redirect Domains or Redirect Pages
8. Keyword Stuffing within ALT-Tags
9. Hidden Links and Hidden Text
10. Top Domain PageRank (PR) Weight

A lot of threats Google had to deal with, mostly very rightfuly, but let´s hope they do the job right without causing too much of colatoral damage to innocent webmasters and honest website owners. For example I found, that they are blocking and deleting lot´s of Blogs run on Google owned blogger.com for spam reasons, but without that you can find out or understand why these blogs had been abused to be spamy. It seems, blogger is overdoing things here, hitting lot´s of innocent bloggers away as well. But let´s go back and take a closer look at the individual points of the recent Google Jaggar Update as listed above. I have tried to give a decent description of every issue and I also try to give you some hints about how to avoid getting trapped or penalized by Google´s updated filters.

No comments: