Get tips from market your small business website.Search Engine Optimization Tips Trick for Increasing your Website Traffic.The Weblog of a SEO Specialist. Everything about search engine optimization - sharing SEO ideas, tips. Finding tools and information for search engine optimization.
1. Subscribe to your own feed and claim it on blog engine Technorati 2. Focus your feed with a keyword theme 3. Use keywords in the title tag; keep it under 100 characters 4. Most feed readers display feeds alphabetically, title accordingly 5. Write description tags as if for a directory; keep them under 500 characters 6. Use full paths on links and unique URLs for each item 7. Provide email updates for the non-techies 8. Offer an HTML version of your feed 9. For branding, add logo and images to your feed
Optimizing Your Blog
1. Simplify archiving structure for shorter, cleaner URLs 2. Use CSS to improve usage of H1, H2, and H3 3. Tweak titles for keyword placement 4. Add robot.txt and favicon 5. Widgets: use them sparingly; test one at a time 6. Blogging platforms WordPress and Moveable Type can make the process more user friendly 7. Use a separate domain
Linking
1. Use keywords in anchor text with links; do this a lot 2. Link to topic authorities 3. Give lots of link love in general 4. Delete the word "permalink," replace with real title 5. Create link lists directing to other useful information 6. Cross-link blog and main website 7. Deep link to content on target site 8. Inbound links are valuable 9. Become a "link hub," an authority site, a real resource
Promoting Your Blog
1. Get content or feeds syndicated in other publications 2. Use full-text feeds – "don't be stingy" 3. Increase items in feed from 10 to 20 4. Highlight popular posts and chestnuts on your blog 5. Publish feed as an HTML page (RSS Digest) or as a podcast (Feed2Podcast) 6. Publish headlines from your blog on your website, your MySpace page, etc. 7. Make sure pinging is turned on 8. Use MyYahoo and MyMSN accounts to submit to these search engines9. Post often if you want to become an authority over time
* What does Yahoo! say it wants in a Web page? 1.Original and unique content of genuine value 2.Pages designed primarily for humans, with search engine considerations secondary 3.Hyperlinks intended to help people find interesting, related content, when applicable 4.Metadata (including title and description) that accurately describes the contents of a web page 5.Good web design in general
*Create content that serves your customer's needs FIRST and your own needs second.
* One way to build content freshness is to add a blog to your site.Post to it regularly with valuable content and links.
*Are you working on some new Web content for the search engines this week?
Here are 3 elements to keep in mind:
1. Create content that is original and genuinely useful to your visitors. 2. Create high quality content that engages the visitor serves a purpose. 3. Create truly relevant content that satisfies the user's initial query.
*so watch keyword prominence in your title tag which should be around 8-10 words long, or shorter (Maximum of 75 characters, including spaces).
*How are you doing with "content freshness" and adding new article pages to yourWeb site on a regular basis? Remember that you may get much more relevancy for"content freshness" than you might expect. Make a commitment to performing regularupdates and additions to your Web site and keep an eye on search engine visitingfrequency.
*This tool shows your Google search engine results pages across56 (or more) datacenters all at once.
* Did you know that all links are not created quite equally with respect to relevancy influence?
For example, a link in navigation is not worth as much as a link in the middle of the body of your page. And a link at the bottom of the page wouldn't count as much, or a link as a caption wouldn't count as much.
* Be sure to use care with text color inside of a table too. Example: If your background is a white page and you are using a table filled with dark Navy Blue (for example.) Be careful not to use a white colored font text. Although the text is not hidden, you could still accidentally set off some flags by using a white text with a white background (regardless of the fact that the table is blue.)
* Are you aware of the penalties for using hidden text? This out dated technique is Spam. Never try to add keywords or text to a page, in the same color font as the exact background color, thus making text appear hidden.
Spam Alert: Don't EVER use hidden text, hidden links or hidden "anything" on a page unless you want to risk setting off some warning flags and risk getting in trouble.
* Do you understand that there is a difference between creating "unique content" and creating "high quality useful content." Just because your content is "unique" does not mean that it may be particularly "useful." Make it your goal to serve up useful content that actual engages the reader and satisfies their "original search."
* Did you know that Google Page Rank is only one small influenceto relevancy? Hint: Don't get obsessed with trying to achieve a high page rank value.Instead focus on building true visibility. Google PR and actualvisibility in the rankings are not the same thing.
* Create a content rich, informational site which is loaded with quality articles, tips, free advice, and tutorials, and keep your options to buy a product very subtle. The number one reason most people go online is to look up information, so the key is to discover high-demand topics for a niche audience and give your audience exactly what they are searching for first. Satisfy their search first and then offer them the option to buy.
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