Search Engine Optimization is the practice of making website to be search friendly to search engines and for those who search business through search engines webmasters make following mistakes.
Over Optimization affects your website Ranking.
1.Incorrectly Designed Websites :
- Lack of proper Navigation
- Using frames to save web designers designing times
- Large image sizes will cause more time to download pages. If it is necessary to use large images then consider using thumbnails and open it in separate page. (This helps in creating more pages and more text which help the spiders to crave)
- Using high resolution graphics (Try to use low resolution graphics)
content absolutely must have targeted keywords and phrases. If content is written properly you can make more targeted keywords and appropriate phrases.
Absence of targeted keywords and phrases can break your site. If you have not used related keyword in your body text then your site will not come in listing when user type particular keywords related to your site.
More sure to use keywords placed in the meta keyword tag is logical to your content.
People visiting your site as a result of their search would leave as soon as they see the home page is it is irrelevant or don’t match to the keyword or phrase they are searching. Use some tools such as word tracker to find what people are actually typing in to the search engines to find goods and services similar to yours and should concentrate on ranking well for those terms.
3.Replica of Content :
Using more than one page with different name, but content in page are same then search engines will consider this as trick and this affect ranking never try to copy content from other websites.
4.Improper use of Meta Tags or site without Meta Tags :
Meta Tags are used to include keyword and description of tags. These Meta Tags help search engines for quick search. Meta tags also help websites to increase ranking in search engines meta tags have to be included in all pages of the website.
Improper Metatags or without Meta Tags can misguide search engines and lead to improper listing of websites absence of page title will harm ranking of the websites.
5.Absence of Sitemap for Websites :
Sitemaps assist web crawlers in indexing websites more efficiently and efficiently. Sitemap provides the structure of entire website in one page which is very useful for search engine Optimization. Generally site maps drive search engines to go directly to the page instead of searching the links.
Google sitemaps is an easy way to tell Google about all the pages on your site; which pages are most important to you, and when those pages change, for a smarter crawl and fresher search result.
6.Improper use of Meta Tags or site without Meta Tags :
Meta Tags are used to include keyword and description of tags. These Meta Tags help search engines for quick search. Meta tags also help websites to increase ranking in search engines meta tags have to be included in all pages of the website.
Improper Metatags or without Meta Tags can misguide search engines and lead to improper listing of websites absence of page title will harm ranking of the websites.
7.Page Cloaking :
In this method the web masters deceive search engines by altering the real page content with declared description. Normally spidering robots recognized by their IP addresses or host names are redirected to a page that is specially polished to meet search engines' requirements, but is unreadable to a human being. In order to detect cloakers, spiders often come from fake IP addresses and under fictitious names. Also, users' feedback is collected to see the relevancy of content with description, the page is also revised by search engine owners’ staff and if found any difference the sites are penalized.
8.Spamming:
If the keyword density value becomes excessive it will be regarded as spam which is also called keyword damping. Some webmasters use keywords or key phrase as many times as possible to make a page more relevant for keyword or for a certain key phrase and if it is used more it looks unnatural, These pages will look odd both for search engines and also for human visitors. Search engines will penalize these type of web pages by reducing page ranking and any WWW user will hardly wish to return to this web page after having visited it once.
The other type of spamming method followed by webmasters is using colours to hide multiple keywords
9.Link farm :
Inorder to artificially increase the link popularity many site owners unite in so called link farms. this is nothing but networks where everyone links to everyone else just concentrating on the quantity of links and disregarding their quality.
Having too many links will be worthless, a page that contains links, just links, and nothing else but links will not be authoritative. modern search engines analyse the link quality in terms of web site relevancy, they rank highly if it leads to a site devoted to similar issues. Choose link excange partners whose business is similar to yours. The sites of your partners, or web portals devoted to your business issues are ideal for link exchange.
10. Don’t use Robot to write content for your Web Site:
Never try a machine to write content for your website, there are certain programs that duplicate the same content but make some small changes here and there. if Google catches your website employing this technique you are in trouble, so always write your own content.
11. Hiding keywords:
Font matching: Hiding keywords by making the background color the same as the font color. This is called as font matching. All the search engines are sophisticated at catching these frauds and they will remove any websites using these bad seo techniques.. Placing teeny tiny text at the bottom of a page also don’t help in search engine optimization.
12. Distributing Trojans, Viruses, and Bad ware:
Don’t distribute Trojans, viruses and badware, If Google finds your website distributing them then your website will be removed from the Google index, to protect the public from these bad practices., so always check the software before you agree to distribute them, we must also see our servers are secured so that hackers cant hijack the website and distribute malicious software.
13. Doorway Pages:
Doorway pages or also called as Gateway pages and these are optimized by unethical seo professionals , in this technique they make webpage designed for one key term but are really designed to be gateways to lead you to different content.
For instance by seo technique they make the "blackberry," "blueberry," and "strawberry" gateways all designed to get you to go to "fruit punch."
We should be aware of affiliate programs, because google may consider some of these affiliate programs as doorway pages .
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