Search Engine Optimization Tips

Monday, September 29, 2008

Link Building

There are three types of links which will increase link popularity for a website.
Internal links :

Incoming links :

Outgoing links :

Link popularity is defined as the number of links pointing to and from related websites and it is an extremely important method for improving sites relevancy in search engines.

Internal links :

Number of Links to and from pages within a site is called as internal link popularity. Search engine spiders find and index important related pages quicker if some pages are buried deep within the site when we do cross linking of important related Pages

Incoming links :

Incoming links are of 2 types.

(Links from sites we control)
(Links from sites we don’t control)

Links pointing to a website from other related sites is called incoming link popularity.
To find link popularity for a website or which sites are linking to our website or competitors website we need to go to Google search box and enter “link:” followed by domain name with out using “www”

>> More on Incoming Links

Outgoing links :

Outgoing links refers to links pointing to other related sites from your site. Search engine spiders will crawl your site's outgoing links and determine that the content of the sites you link to are related to the content of your own site.

How much importance outgoing links add to a site's link popularity rating is still being debated by search engine optimization specialists

>> More on Incoming Links

Site maps :
Site maps leads to links which leads to most or all pages of the website. Site maps are hierarchically organized. Site maps are visual models of web site content that allows users to find specific webpage. If more pages are available in a website it is recommended to have a site map, by using site map search engine spiders will crawl the links and index the entire వెబ్సైటు.

1 comment:

Unknown said...: This was very, very helpful and well organized. Thanks for the info; October 8, 2008 at 2:28 PM

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Daily SEO Tips

* What does Yahoo! say it wants in a Web page?
1.Original and unique content of genuine value
2.Pages designed primarily for humans, with search engine
considerations secondary
3.Hyperlinks intended to help people find interesting,
related content, when applicable
4.Metadata (including title and description) that accurately
describes the contents of a web page
5.Good web design in general

*Create content that serves your customer's needs FIRST and your own needs second.

* One way to build content freshness is to add a blog to your site.Post to it regularly with valuable content and links.

*Are you working on some new Web content for the search engines this week?

Here are 3 elements to keep in mind:

1. Create content that is original and genuinely useful to your visitors.
2. Create high quality content that engages the visitor serves a purpose.
3. Create truly relevant content that satisfies the user's initial query.

*so watch keyword prominence in your title tag which should be around 8-10
words long, or shorter (Maximum of 75 characters, including spaces).

*How are you doing with "content freshness" and adding new article pages to yourWeb site on a regular basis? Remember that you may get much more relevancy for"content freshness" than you might expect. Make a commitment to performing regularupdates and additions to your Web site and keep an eye on search engine visitingfrequency.

*This tool shows your Google search engine results pages across56 (or more) datacenters all at once.

http://www.mcdar.net/dance/index.php

* Did you know that all links are not created quite equally with
respect to relevancy influence?

For example, a link in navigation is not worth as much as a link
in the middle of the body of your page. And a link at the bottom of
the page wouldn't count as much, or a link as a caption wouldn't
count as much.

* Be sure to use care with text color inside of a table too.
Example: If your background is a white page and you are using a table filled with
dark Navy Blue (for example.) Be careful not to use a white colored font text.
Although the text is not hidden, you could still accidentally set off some flags
by using a white text with a white background (regardless of the fact that the
table is blue.)

* Are you aware of the penalties for using hidden text? This out dated technique
is Spam. Never try to add keywords or text to a page, in the same color font as
the exact background color, thus making text appear hidden.

Spam Alert: Don't EVER use hidden text, hidden links or hidden "anything" on a page
unless you want to risk setting off some warning flags and risk getting in trouble.

* Do you understand that there is a difference between creating "unique content" and
creating "high quality useful content." Just because your content is "unique" does
not mean that it may be particularly "useful." Make it your goal to serve up
useful content that actual engages the reader and satisfies their "original search."

* Did you know that Google Page Rank is only one small influenceto relevancy?
Hint: Don't get obsessed with trying to achieve a high page rank value.Instead focus on building true visibility. Google PR and actualvisibility in the rankings are not the same thing.

* Create a content rich, informational site which is loaded with
quality articles, tips, free advice, and tutorials, and keep your
options to buy a product very subtle. The number one reason most
people go online is to look up information, so the key is to
discover high-demand topics for a niche audience and give your
audience exactly what they are searching for first. Satisfy
their search first and then offer them the option to buy.