Search Engine Optimization Tips

Monday, September 29, 2008

Outgoing links

Outgoing links :

Outgoing links refers to links pointing to other related sites from your site. Search engine spiders will crawl your site's outgoing links and determine that the content of the sites you link to are related to the content of your own site.

How much importance outgoing links add to a site's link popularity rating is still being debated by search engine optimization specialists

Link keywords :

It is important to name your internal and outgoing links carefully. Since keywords play a major part in determining the relevancy of a Web page, it is essential that they are also included in link text.

Link quality :

The quality of the links is just as important.

The types of sites we should concentrate on getting links from include,

Major search engines like (Google.com),

popular search portals like (MSN.com),

web directories like(Yahoo.com and Open Directory Project - dmoz.org),

high trafficked sites like (eBay.com and Amazon.com),

news sites like (CNN.com), and sites related to our site's theme.

Link exchanges and farms :

Do not get links from link exchange sites and link farms. Link farms are networks of heavily cross linked pages on one or more sites, with the sole intention of improving the link popularity of those pages and sites. All of the major search engines consider such links as spam, so stay clear of these types of links.

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Daily SEO Tips

* What does Yahoo! say it wants in a Web page?
1.Original and unique content of genuine value
2.Pages designed primarily for humans, with search engine
considerations secondary
3.Hyperlinks intended to help people find interesting,
related content, when applicable
4.Metadata (including title and description) that accurately
describes the contents of a web page
5.Good web design in general

*Create content that serves your customer's needs FIRST and your own needs second.

* One way to build content freshness is to add a blog to your site.Post to it regularly with valuable content and links.

*Are you working on some new Web content for the search engines this week?

Here are 3 elements to keep in mind:

1. Create content that is original and genuinely useful to your visitors.
2. Create high quality content that engages the visitor serves a purpose.
3. Create truly relevant content that satisfies the user's initial query.

*so watch keyword prominence in your title tag which should be around 8-10
words long, or shorter (Maximum of 75 characters, including spaces).

*How are you doing with "content freshness" and adding new article pages to yourWeb site on a regular basis? Remember that you may get much more relevancy for"content freshness" than you might expect. Make a commitment to performing regularupdates and additions to your Web site and keep an eye on search engine visitingfrequency.

*This tool shows your Google search engine results pages across56 (or more) datacenters all at once.

http://www.mcdar.net/dance/index.php

* Did you know that all links are not created quite equally with
respect to relevancy influence?

For example, a link in navigation is not worth as much as a link
in the middle of the body of your page. And a link at the bottom of
the page wouldn't count as much, or a link as a caption wouldn't
count as much.

* Be sure to use care with text color inside of a table too.
Example: If your background is a white page and you are using a table filled with
dark Navy Blue (for example.) Be careful not to use a white colored font text.
Although the text is not hidden, you could still accidentally set off some flags
by using a white text with a white background (regardless of the fact that the
table is blue.)

* Are you aware of the penalties for using hidden text? This out dated technique
is Spam. Never try to add keywords or text to a page, in the same color font as
the exact background color, thus making text appear hidden.

Spam Alert: Don't EVER use hidden text, hidden links or hidden "anything" on a page
unless you want to risk setting off some warning flags and risk getting in trouble.

* Do you understand that there is a difference between creating "unique content" and
creating "high quality useful content." Just because your content is "unique" does
not mean that it may be particularly "useful." Make it your goal to serve up
useful content that actual engages the reader and satisfies their "original search."

* Did you know that Google Page Rank is only one small influenceto relevancy?
Hint: Don't get obsessed with trying to achieve a high page rank value.Instead focus on building true visibility. Google PR and actualvisibility in the rankings are not the same thing.

* Create a content rich, informational site which is loaded with
quality articles, tips, free advice, and tutorials, and keep your
options to buy a product very subtle. The number one reason most
people go online is to look up information, so the key is to
discover high-demand topics for a niche audience and give your
audience exactly what they are searching for first. Satisfy
their search first and then offer them the option to buy.