Best Content

Who is your "target audience"? When you write your Web sitecontent, who are you focusing it on?

Have the search engines ever purchased anything from you? Forgetthe search engines! Focus on your customers! When you writecontent, write valuable content focused on your customers. Focus onone topic (keyword phrase) only. Your keyword-containing tagsshould include that one topic (keyword phrase) only. Everything onthe page should be focused on that one topic. Prove to the searchengine that your page is about that topic. The page will then bevery relevant for the topic. But it be valuable for the customers.

Don't ever create a page just for the search engines. The searchengines aren't and probably won't ever be your customers. Keep yourtrue customers in mind, and give THEM true value throughout yoursite and in your content.

When performing SEO - Focus on writing for the human reader first and search enginessecond. While search engine optimization is important to your visibility, trywriting your content first. Most people don't write their best content when tryingto optimize AND create content at the same time.
Yet we continually see people trying to do this. We teach our students in class,to spend time wisely creating useful content that will be a genuine benefit totheir visitors. Once you have written something of genuine value that stands onits own merit, you can go back over the article as a second step and apply somemild optimization. This is much easier than trying to optimize while creatingyour content at the same time. Following this simple rule of taking it in 2 phaseswill help you enormously.
For effective search engine marketing, you need more than just top rankings.
Remember to include strong calls to action to compel a response from the reader.What do you want the reader to do once they finish reading your content? You needto clearly build these options into each page and leave nothing to guess work.
Describe what action you would like them to take and never assume that they willjust know what to do, because they won't act unless you spell it out.
While you are increasing your visibility of your newly optimized content, why notalso look for ways to increase response from your current traffic too?
One way to increase "business response" with your current traffic is to offera special promotion. This could be a seasonal promotion, a special offer or adiscount on a product featured prominently on your home page. Offer somethingthat is popular at the right price, but don't offer too many choices.
Increasing sales with your current traffic is just as nice as bringing in newtraffic. When deciding what you will do, offer something priced for thespontaneous buyer.