keyword phrases

Remember to use supporting words, synonyms, and surrounding textwhen linking between pages. Allow for at least a 20% topic driftand avoid use the exact same link text (anchor text) to link betweenall of your pages and Web sites.Avoid building up link reputation that looks unnatural or contrived.If you're a writer, swap up your bio as well. After all, don't youwant to be found under a variety of different keyword phrases thatare important to your business?

One quick and easy way to see how you are using your keyword phrase"visually" at a glance, is to enter your main keyword phrase intoGoogle's tool bar and turn on the "hilighter" option. Thishighlights every instance of your phrase as it is being used on thepage. You can glance at it briefly and visually spot where ever youmay be over-using any keyword.