Search Engine Optimization Tips

Friday, December 28, 2007

Organic SEO Vs PPC

Organic SEO :

In organic search engine optimization, website owner or webmasters spend time and effort to get listed on top in major search engines. But natural optimization is much better than PPC campaign. It costs nothing. Only we spend time, follow the guidelines of search engines, and search some good websites to increase the backlinks of our website. We need also fresh content for our website pages means no duplicate or copied content. Long term market strategy is organic search engine optimization not PPC. Website owner always focus on nature search not PPC.

Advantages of Organic Search Engine Optimization :

1. Not require permanent investment in PPC campaign.
2. Organic search engine optimization delivers result for long time.
3. The traffic comes through organic search engine results is free and we can utilize the money in our other project without investing money in PPC campaign.

PPC :

It is time saving process and provides immediate results and very useful for the new business. Google and other search engines takes some times to crawl a new website. So it is better to get listed on top in sponsored ads in the search engines like google, yahoo and msn and other popular search engines. It needs good keyword selection to convert visitors into business and attractive content. It is the temporary solution to get traffic on the website. If you have money then you run PPC campaign else not.

We have lots of option to increase traffic and get good position in search engines. We have plenty of free articles directories, blogs. We could use these options to increase the backlinks of our websites. It takes time but only organic seo is the solution not PPC.

Advantages of PPC Campaign :

1. Instant result in business.
2. We can stop our PPC campaign any time.
3. We use any keyword to list our website.
4. We can send visitors to any landing page.
5. Perfect for time limited scheme.
6. It works with not well designed websites or whose ranking is low in search engines.

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Daily SEO Tips

* What does Yahoo! say it wants in a Web page?
1.Original and unique content of genuine value
2.Pages designed primarily for humans, with search engine
considerations secondary
3.Hyperlinks intended to help people find interesting,
related content, when applicable
4.Metadata (including title and description) that accurately
describes the contents of a web page
5.Good web design in general

*Create content that serves your customer's needs FIRST and your own needs second.

* One way to build content freshness is to add a blog to your site.Post to it regularly with valuable content and links.

*Are you working on some new Web content for the search engines this week?

Here are 3 elements to keep in mind:

1. Create content that is original and genuinely useful to your visitors.
2. Create high quality content that engages the visitor serves a purpose.
3. Create truly relevant content that satisfies the user's initial query.

*so watch keyword prominence in your title tag which should be around 8-10
words long, or shorter (Maximum of 75 characters, including spaces).

*How are you doing with "content freshness" and adding new article pages to yourWeb site on a regular basis? Remember that you may get much more relevancy for"content freshness" than you might expect. Make a commitment to performing regularupdates and additions to your Web site and keep an eye on search engine visitingfrequency.

*This tool shows your Google search engine results pages across56 (or more) datacenters all at once.

http://www.mcdar.net/dance/index.php

* Did you know that all links are not created quite equally with
respect to relevancy influence?

For example, a link in navigation is not worth as much as a link
in the middle of the body of your page. And a link at the bottom of
the page wouldn't count as much, or a link as a caption wouldn't
count as much.

* Be sure to use care with text color inside of a table too.
Example: If your background is a white page and you are using a table filled with
dark Navy Blue (for example.) Be careful not to use a white colored font text.
Although the text is not hidden, you could still accidentally set off some flags
by using a white text with a white background (regardless of the fact that the
table is blue.)

* Are you aware of the penalties for using hidden text? This out dated technique
is Spam. Never try to add keywords or text to a page, in the same color font as
the exact background color, thus making text appear hidden.

Spam Alert: Don't EVER use hidden text, hidden links or hidden "anything" on a page
unless you want to risk setting off some warning flags and risk getting in trouble.

* Do you understand that there is a difference between creating "unique content" and
creating "high quality useful content." Just because your content is "unique" does
not mean that it may be particularly "useful." Make it your goal to serve up
useful content that actual engages the reader and satisfies their "original search."

* Did you know that Google Page Rank is only one small influenceto relevancy?
Hint: Don't get obsessed with trying to achieve a high page rank value.Instead focus on building true visibility. Google PR and actualvisibility in the rankings are not the same thing.

* Create a content rich, informational site which is loaded with
quality articles, tips, free advice, and tutorials, and keep your
options to buy a product very subtle. The number one reason most
people go online is to look up information, so the key is to
discover high-demand topics for a niche audience and give your
audience exactly what they are searching for first. Satisfy
their search first and then offer them the option to buy.